The Brand that’s Staying Ahead of the Pack
More and more we are seeing the way that clean, sustainable beauty is taking over the industry. Now that there are so many wonderful clean beauty brands, it's hard to imagine that just 20 years ago it was a totally different story. That's where Jane Iredale comes in. As a brand, their packaging, products, makeup formulations are constantly being reevaluated to ensure they are working towards a better future. Innovation in the beauty industry is a must if we want to help the health of our skin and the planet, and no one does it quite like Jane Iredale.
An Eco-Friendly Philosophy
Jane Iredale has always been ahead of the pack when it comes to sustainable beauty, right from the start. That's because their eco-friendly philosophy goes well beyond the surface. As a company, they continue giving to organisations doing incredible work such as Greenpeace, the Wildlife Conservation Society and The Nature Conservancy. Their formulas, packaging, and brand ethos really captures everything it means to leave a positive impact on the planet. As a pioneer in clean beauty, Jane Iredale set out to ensure their protective packaging stayed true to their vision. That's why you'll find all your favourite Jane Iredale products packed up in fully recyclable paper from a renewable source. As well as this, all their packaging is BPA and Phthalate free!
Originally, Jane Iredale started this brand to combine her passion for holistic health and the wellbeing of your skin. Right from the start, natural product formulas were non-negotiable. Jane Iredale’s first product was their Amazing Base Loose Powder, made up of micronized minerals and algae extracts to provide makeup lovers with the coverage they wanted, in a way that also helped to soothe and protect their skin. As well as this the Jane Iredale Hydration Sprays, including the famous Pommistt Spray, have earned ECOCERT's Natural and Organic Cosmetics certification. And while you may not have heard of them before, ECOCERT is an independent certification body. They developed the first standards for natural and organic cosmetics products. This helps beauty lovers like us know that we're using environmentally sound products that will nourish our skin, not just damage the earth.
Refillable Beauty
When it comes to a sustainable future, refillable beauty is the way forward. By making a one-time purchase of a beauty product container like the Jane Iredale Silver Refillable Compact, you'll be significantly reducing your use of single-use materials in the future. And don't worry if you're more of a rose gold kind of person, the Rose Gold Refillable Compact has got you covered! Jane Iredale made sure that this refillable compact would work with many of your favourite face products. You can use this versatile compact to hold your PurePressed Base Refill, Quad Bronzer Refill, and your So-Bronze Refill.
But Wait, There’s More
But the refill revolution fun doesn't stop there! Jane Iredale has introduced a refill option for their original and now cult-favourite Amazing Base Loose Powder! Now you can buy the Amazing Base Refillable Brush, which comes with a cylinder of the Amazing Base Loose Powder so you're ready to apply on the go. Did we mention the brush head is magnetic to make cleaning your brushes super easy instead of a boring chore? Genius! Once you've run out of your powder, simply reach for a refill. You can get a pack of three fully recyclable Amazing Base Refills so you'll never have to worry about being caught without your favourite base.
Jane Iredale is definitely leading the charge when it comes to sustainable makeup and skin products. Their innovations in product packaging and formulations are not only great for us and the planet. They will also help to inspire other beauty lovers and brands to adopt more sustainable practices in their businesses and everyday life.
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